EL SEGUNDO, CALIF. — Beyond Meat Inc. is launching two new versions of its Beyond Burger. Expected to launch nationwide in early 2021, the plant-based patties are designed to “deliver on both taste and nutrition while featuring an enhanced meaty flavor and the craveable taste consumers love, with an even better nutritional profile,” the company said.
The new Beyond Burger iterations will include a juicier patty with a nutritional profile relative to 80/20 beef with 35% less saturated fat and a patty with 55% less saturated fat than 80/20 beef that Beyond Meat called its “most nutritious patty yet.” Both burgers will feature the same savory taste profile, have lower overall fat and fewer calories than 80/20 beef and contain B vitamins and minerals similar to the micronutrient profile of beef, according to Beyond Meat. The burgers contain no bioengineered ingredients and are developed to look, cook and taste like animal meat.
“I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” said Ethan Brown, chief executive officer and founder of Beyond Meat. “Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required. These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness and nutrition through our rapid and relentless innovation program. Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences."
Beyond Meat first introduced the Beyond Burger in 2016. The new burger varieties are the latest in a pipeline of new product offerings in 2020 including Beyond Breakfast Sausage Patties, Cookout Classic, Beyond Meatballs and Beyond Breakfast Sausage Links. The company’s plant-based products are sold at approximately 122,000 retail and foodservice outlets in more than 80 countries, including about 28,000 retail outlets in the United States.