Conversations surrounding nutritious and sustainable food often focus on plant-based options, even though the majority of consumers consider meat to be a dietary staple. This webinar aims to help suppliers and retailers promote the value of soy-fed pork to an increasingly quality-conscious consumer market, who isn’t giving up meat anytime soon.

Experts in veg-fed meat production and promotion will delve into consumer preferences for healthy and high-quality products. Attendees will come away from the session with an understanding of soy-fed pork’s production and benefits as well as guidelines for effectively communicating veg-fed meat's appeal to customers.