KANSAS CITY, MO. – Life continues to change on a daily basis as the coronavirus pandemic keeps unfolding. At first, meat processors had to switch production and distribution from foodservice to retail as restaurants around the country were closed. Next, grocery shelves started to empty as shoppers stocked up on food during initial stay-at-home orders. More recently, processing plants are closing either temporarily or indefinitely as workers are becoming ill from the virus and absenteeism has become more prevalent.
The industry is unsure about how the shuttered plants will ultimately affect the food supply, and consumers are worried about how all these changes will affect their lives.
In this episode of the MEAT+POULTRY Podcast, Michael Uetz, principal at Midan Marketing, a full-service marketing firm serving the meat industry, shares insights from a recent survey investigating consumer concerns during the coronavirus pandemic. The research sheds light on how consumer meat and poultry shopping habits have changed during the crisis, how concerns about food safety are ongoing and the ways some consumers are expressing their growing anxieties regarding food insecurity during these challenging times.