Ad size | 1-3x | 4-6x | 7-9x | 10-12x | 13x+ |
---|---|---|---|---|---|
Full page | $5,675 | $5,250 | $4,950 | $4,750 | $4,650 |
2/3 page | $3,900 | $3,700 | $3,500 | $3,200 | $3,000 |
1/2 island | $3,700 | $3,400 | $3,200 | $3,100 | $2,900 |
1/2 page | $3,500 | $3,400 | $3,200 | $3,000 | $2,800 |
1/3 page | $2,325 | $2,100 | $2,075 | $2,000 | $1,850 |
1/4 page | $1,850 | $1,650 | $1,550 | $1,450 | $1,350 |
1-3x | 4-6x | 7-9x | 10-12x | 13x+ | |
---|---|---|---|---|---|
2nd Cover | $8,300 | $8,050 | $7,622 | $7,000 | $6,800 |
3rd Cover | $7,400 | $7,200 | $7,000 | $6,400 | $5,875 |
4th Cover | $8,600 | $8,000 | $7,950 | $7,525 | $7,200 |
Classified | $155 | $145 | $135 | $125 | $105 |
Printing: Offset
Binding: Saddle-stitched
Paper: Cover: 100 lb. coated; Body: 50 lb. coated
Live Area: Minimum .375” from trim on all sides
Material Required
PDF/X-1a 2001. Graphic images resolution should be at least 300 dpi and cnverted to CMYK, minimum 150 line screen. Bitmap images and OR code resolution be be 1200 dpi.
Laser proofs are for content only.
Colors Available
Publication prints standard 4-color process. PMS colors will be converted to the U.S. Web Coated (SWOP) v2 profile. Metallic and PMS colors are printed at additional cost.
4-Color Density Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.
Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.
Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display materials, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.
Size | Standard (Non Bleed) | Trim Size | With Bleed |
---|---|---|---|
Spread | 15 x 10 | 16 x 10.75 | 16.25 x 11 |
1/2 h. spread | 15 x 4.875 | 16 x 5.375 | 16.25 x 5.625 |
full page | 7 x 10 | 8 x 10.75 | 8.25 x 11 |
2/3 vertical | 4.625 x 10 | 5.25 x 10.75 | 5.5 x 11 |
1/2 horizontal | 7 x 4.875 | 8 x 5.375 | 8.25 x 5.625 |
1/2 vertical | 3.375 x 10 | 4 x 10.75 | 4.25 x 11 |
1/2 island | 4.625 x 7.5 | 5.25 x 8 | 5.5 x 8.25 |
1/3 horizontal | 7 x 3.25 | 8 x 3.75 | 8.25 x 4 |
1/3 vertical | 2.125 x 10 | 2.75 x 10.75 | 3 x 11 |
1/3 square | 4.625 x 4.875 | 5.25 x 5.375 | 5.5 x 5.625 |
1/4 horizontal | 7 x 2.375 | 8 x 2.875 | 8.25 x 3.125 |
1/4 vertical | 3.375 x 4.875 | 4 x 5.375 | 4.25 x 5.625 |
Size | Standard (Non Bleed) | Trim Size | With Bleed |
---|---|---|---|
Spread | 381 x 254 | 406.4 x 273.05 | 412.75 x 279.4 |
1/2 h. spread | 381 x 123.8 | 406.4 x 136.525 | 412.75 x 142.875 |
full page | 178 x 254 | 203.2 x 273.05 | 209.55 x 279.4 |
2/3 vertical | 117 x 254 | 133.35 x 273.05 | 139.7 x 279.4 |
1/2 horizontal | 178 x 124 | 203.2 x 136.525 | 209.55 x 142.875 |
1/2 vertical | 86 x 254 | 101.6 x 273.05 | 107.95 x 279.4 |
1/2 island | 117 x 191 | 133.35 x 203.2 | 139.7 x 209.55 |
1/3 horizontal | 178 x 83 | 203.2 x 95.25 | 209.55 x 101.6 |
1/3 vertical | 54 x 254 | 69.85 x 273.05 | 76.2 x 279.4 |
1/3 square | 117 x 124 | 133.35 x 136.525 | 139.7 x 142.875 |
1/4 horizontal | 178 x 60 | 203.2 x 73.025 | 209.55 x 79.375 |
1/4 vertical | 86 x 124 | 101.6 x 136.525 | 107.95 x 142.875 |
Rate Protective Clause
All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.
Payment Terms
Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in U.S. currency by check or transfer.
Commission
15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs, conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment is not received in full within 60 days of invoice date.
Advertorials
An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from one to 24 pages. Contact the publisher for rate information.
Frequency Discount
Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient space to earn a lower rate.
Publisher's Protective Clause
All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and advertising agency agree to assume all liability for content including, but not limited to text, illustration, representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s standard. Publisher reserves the right to place the word “advertisement’ with copy which in the publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or delivery in any matter.
POSITIONS:
LEADERBOARD
$2,650/month
728x90 pixels - desktop
320x50 pixels - mobile
EXPANDABLE LEADERBOARD
$2,900/month
728x90 pixels & 728x200 pixels - desktop
320x50 pixels - mobile
MEDIUM RECTANGLE 1
$2,425/month
300x250 pixels
INLINE MEDIUM RECTANGLE
$2,425/month
300x250 pixels
MEDIUM RECTANGLE 2
$2,100/month
300x250 pixels
INTERSTITIAL
$3,350/per week
640x480 pixels
MATERIALS DUE:
All materials must be received 10 business days prior to the launch date.
ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
Flash (SWF) is not accepted. For video ads, please speak to your sales rep about pricing.
Resolution: 72 dpi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.
INTERSTITIAL AD SPECIFICATIONS
VIDEO AD SPECIFICATIONS
DIGITAL EDITION RATES & SPECS
MONTHLY SPONSORSHIP
$3,300/month
DIGITAL EDITION SPONSORSHIP INCLUDES TWO AD LOCATIONS
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
SUBMIT FILES TO webads@sosland.com
NEWSLETTER SPECS
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
NEWSLETTER AD REQUIREMENTS
File Size: 50k maximum
Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame. 1x1 tracking pixels are not accepted for newsletter ads.
Resolution: 72 dpi
Supply click-thru URL. The title and image will link to your URL.
The Daily News newsletter provides a lunch-time roundup of the afternoon's headlines, including analysis from MEAT+POULTRY's editors.
M/W/F
Blockbuster:
$3,600/month
550x150 pixels
(File size: 50k max)
Medium Rectangle 1:
$3,775/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 2:
$3,200/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 3:
$2,650/month
300x250 pixels
(File size: 50k max)
T/TH
Blockbuster:
$2,850/month
550x150 pixels
(File size: 50k max)
Medium Rectangle 1:
$3,000/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 2:
$2,800/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 3:
$2,425/month
300x250 pixels
(File size: 50k max)
Supply click-thru URL. The title and image will link to your URL.
Click here to see an example of the newsletter and ad positions
The Morning Dispatch provides processors with a mid-morning update of the day’s news along with agricultural market updates, commentary and other exclusive content processors can’t find anywhere else.
M/W/F
Blockbuster:
$3,600/month
550x150 pixels
(File size: 50k max)
Medium Rectangle 1:
$3,775/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 2:
$3,200/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 3:
$2,650/month
300x250 pixels
(File size: 50k max)
T/TH
Blockbuster:
$2,850/month
550x150 pixels
(File size: 50k max)
Medium Rectangle 1:
$3,000/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 2:
$2,800/month
300x250 pixels
(File size: 50k max)
Medium Rectangle 3:
$2,425/month
300x250 pixels
(File size: 50k max)
Supply click-thru URL. The title and image will link to your URL.
Click here to see an example of the newsletter and ad positions
If food safety is a part of your job description you can’t afford to not have a resource like the Food Safety Monitor at your disposal. Published every other week, the Food Safety Monitor aggregates the most important food safety stories published by Sosland Publishing’s staff of industry leading editors into a convenient format.
Blockbuster:
$3,650/month
550x150 pixels
(File size: 50k max)
Medium Rectangle 1:
$3,975/month
300x250 pixels
(File size: 50k max)
Supply click-thru URL. The title and image will link to your URL.
Sponsored Message:
$4,300/month
106x107 pixel logo or image.
Sponsored Message title: up to 55 characters (including spaces).
Sponsored Message description: up to 150 characters (including spaces). Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.
Click here to see an example of the newsletter and ad positions
Published monthly by the editors of MEAT+POULTRY, Bacon Business News brings readers the latest news, trends and technology fueling this iconic category.
Blockbuster:
$3,450/month
550x150 pixels
(File size: 50k max)
Medium Rectangle 1:
$3,600/month
300x250 pixels
(File size: 50k max)
Supply click-thru URL. The title and image will link to your URL.
Sponsored Message:
$4,050/month
106x107 pixel logo or image.
Sponsored Message title: up to 55 characters (including spaces).
Sponsored Message description: up to 150 characters (including spaces). Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.
Click here to see an example of the newsletter and ad positions
Each Friday morning, MEAT+POULTRY editors select the week’s biggest stories and compile them into a single newsletter, the Weekly Wrap-Up. These are the most-read, most-shared stories from the week delivered to your inbox to keep you up to date on stories you might have missed during the busy workweek.
Sponsorship includes blockbuster & sponsored message: $4,675/month
Blockbuster: 550x150 pixels
(File size: 50k max)
Supply click-thru URL. The title and image will link to your URL.
Sponsored Message
106x107 pixel logo or image.
Sponsored Message title: up to 55 characters (including spaces).
Sponsored Message description: up to 150 characters (including spaces). Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.
Click here to see an example of the newsletter and ad positions
AUDIENCE EXTENSION SPECS
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
FACEBOOK
GOOGLE RESPONSIVE DISPLAY AD
AUTOMATED MARKETING CAMPAIGN SPECS
AUTOMATED MARKETING CAMPAIGN EMAIL SPECIFICATIONS
ACCEPTABLE FILE FORMAT - HTML only (to be provided by advertiser). JPEG, GIF and PDF are not acceptable file formats. (Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
SPECIFICATIONS
ROS ADS
Leaderboard: 728x90 pixels
Medium Rectangle: 300x250 pixels
OR
Interstitial: 640x480 pixels
MATERIALS DUE:
All materials must be received 10 business days prior to the launch date.
Send all ad materials to Jon Hall (jhall@sosland.com)
ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
Flash (SWF) is not accepted. For video ads, please speak to your sales rep about pricing.
Resolution: 72 dpi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.
INTERSTITIAL AD SPECIFICATIONS
CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.
VIDEO SPECS
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.
MATERIALS
Video title and description must be submitted for all digital edition sponsorships and video channel placements.
Title: up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)
SUBMIT FILES TO
webads@sosland.com using Hightail, FTP, WeTransfer or similar service.
CODECS
MeatPoultry.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264.
Video: H.264
Audio MP3: (160 kbps)
OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM
FILE SIZE
The maximum supported media file size is 5 GB before uploading.
INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.
FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.
BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.
ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.
FRAME SIZE
MeatPoultry.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in fullscreen mode a minimum width of 1024 pixels is recommended.
TARGETED EMAIL MARKETING SPECS
ACCEPTABLE FILE FORMAT
HTML only. JPEG, GIF and PDF are not acceptable file formats. (Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
MATERIALS DUE:
All materials must be received 10 business days prior to the launch date.
SUBMIT FILES TO
webads@sosland.com
SPECIFICATIONS
WEBINAR SPECS
Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.
MATERIALS REQUIRED FROM SPONSORING COMPANY:
FILE SUBMISSION:
Send all webinar materials to cfluegge@sosland.com
Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.
WEBINAR PROMOTION
Your webinar will be promoted in the following ways:
REPORTING AND HOSTING
AVAILABLE FEATURES
POWERPOINT BEST PRACTICES
SLIDE DESIGN BASICS
AVOID USING
TIPS TO MAXIMIZE LEGIBILITY
WHITE PAPER SPECS
MATERIALS REQUIRED
MATERIALS DUE
All materials must be received 10 business days prior to the launch date.