Rates & Specs

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD MATERIAL REQUIREMENTS

• File Size: 200 KB maximum
• File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
  
  For video ads, please speak to your sales rep about pricing.
• URL: Supply a click-thru URL for each ad submitted.
  
  Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *NOT accepted for expandable leaderboards.
• Resolution: 72 ppi
• Color depth: 8 bit (256 colors)
• Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD MATERIAL REQUIREMENTS

• 640x480 pixels
• File Size: 200 KB maximum
• File Format: JPG and GIF.
  
  Third party tags and 1x1 tracking pixels are NOT accepted.
• URL: Supply a click-thru URL for each ad submitted.
  
  Include https:// in the URL.
• Resolution: 72 ppi
• Color depth: 8 bit (256 colors)
• The Interstitial will display to each site user no more than once per day for 15 seconds. Maximum animation is 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation longer than 15 seconds will be cut off. A close window function will be applied to the ad with a close-X graphic in the upper-right of the creative. Any audio in the ad must be User Initiated (on click).

VIDEO AD MATERIAL REQUIREMENTS

• 300x250 pixels
• Max Initial Load File Size: 40 KB
• Add'l File Weight (Polite Download): 1.2 MB
• Format: Third Party Tags only
• Format Category: In-banner Video tags (IBV) (can be converted from VAST to IBV by companies like Mixpo)
• URL: Supply a click-thru URL for each ad submitted.
Include https:// in the URL.
• Maximum animation is 15 seconds. Any audio in the ad must be User Initiated (on click).
• Controls: "Close X", Play, Pause, Rewind, Volume
• Font: 16 pt

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD MATERIAL REQUIREMENTS

• File Size: 50 KB maximum
  
• File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
• URL: Supply a click-thru URL for each ad submitted.
  
  Include https:// in the URL.
  Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads.
• Resolution: 72 ppi
• Color Depth: 8 bit (256 colors)

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

DIGITAL EDITION AD MATERIAL REQUIREMENTS

MONTHLY SPONSORSHIP: $3,300

WIDE SKYSCRAPER*

BLOCKBUSTER (In the digital edition email alert)

• 550x150 pixels
• File Size: 50 KB maximum
• File Format: JPG, GIF, Animated GIF
• URL: Supply a click through URL for each ad submitted. Tracking URLs are accepted.
  
  Third Party Tags and 1x1 tracking pixels are NOT accepted.

WIDE SKYSCRAPER* and BLOCKBUSTER

• (See specs above)

SUPPLY VIDEO* (On the digital edition intro page**)

• 60-Second Video*
• Get the Video Specs

*Lead reporting is not available for this position.
** Video/intro page do not appear on mobile/HTML5 versions of digital edition.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

LEADERBOARD & MEDIUM RECTANGLES

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

MEDIUM RECTANGLE 1, 2 & INLINE MEDIUM RECTANGLE
300x250 pixels
Sponsor may provide up to three creatives to be used for the roadblock or one creative to serve in all three positions.

PODCAST PAGE MATERIAL REQUIREMENTS

• File Size: 200 KB maximum
• File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags.
  
  UTM tags, DCM tags, and 1x1 tracking pixels are accepted.
  If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
• URL: Supply a click-thru URL for each ad submitted.
Include https:// in the URL.

• Resolution: 72 ppi
• Color depth: 8 bit (256 colors)
• Ads with white backgrounds must have a visible 1-pixel border.

BLOCKBUSTER
550x150 pixels

EMAIL ALERT MATERIAL REQUIREMENTS

• File Size: 50 KB maximum
• File Format: JPG, GIF, Animated GIF (Third Party Tags and 1x1 tracking pixels are NOT accepted)
• URL: Supply a click-thru URL for each ad submitted.
  
  Include https:// in the URL.
• Resolution: 72 ppi; Color depth: 8 bit (256 colors)
• Ads with white backgrounds must have a visible 1-pixel border.

AUDIO ADS
Copy for two ads per episode to be read by the podcast host (30 second intro ad and 30 second outro ad):

• Intro ad: 50-90 words
• Outro ad: 50-90 words

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

WEBINAR MATERIALS REQUIRED FROM SPONSORING COMPANY

• PowerPoint file
• Webinar title
• Webinar description, 50-100 words
• Date and time of webinar
• Speaker’s names, titles, photos and short bios
• Company logo
• Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION
Your webinar will be promoted in the following ways:

• A dedicated registration page
• Full-page advertisement in MEAT+POULTRY magazine
• 2 special email blasts to our qualified email lists
• 1 month of promotion on our online webinar listing page
• 1 month of advertising on meatpoultry.com 
• 1 month of promotion in our daily and weekly newsletters
• 2 weeks of promotion in our social media
• 2 special event email reminders sent to registrants

REPORTING AND HOSTING

• A complete list of all registrants and attendees to contact directly
• A report of the questions submitted during the Q&A session
• Your webinar will be archived online for one year.

AVAILABLE FEATURES

• Private chatting window for speakers
• Option to provide downloadable resources to the audience
• Poll Questions
• Surveys
• Videos

SLIDE DESIGN BASICS

• File Size: 50 MB Maximum size slide deck
• File Format: Must be PPT or PPTX
• Only one master slide is permitted
• The first slide animation must be set to start on click
• Slide transitions are not supported.
• Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

• Type size smaller than 17 point type
• Embellished type (type with shadows, bevels, or special effects)
• Textured or gradient backgrounds
• Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

• Your presentation should have a 4:3 or 16:9 aspect ratio
• Use larger font sizes than you would normally
• Use simple design elements and solid color blocks
• If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

MATERIALS REQUIRED FROM SPONSORING COMPANY

• Company logo
• One item to be included in the Resource List for attendees to view during the webinar.
  
  A description or call-to-action: Must include the sponsor name and be 10 words or less.
  Format: PDF or URL

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

TARGETED EMAIL MARKETING MATERIAL REQUIREMENTS

• File Format: HTML only (to be provided by advertiser).
  
  JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
• We recommend a maximum of 600 pixels width. Length can vary.
• All links must be coded into the HTML file.
• Text should be coded as HTML text rather than embedded in images.
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
• Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
• Specify the subject line.
• Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
• See additional email design tips.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

WHITE PAPER MATERIAL REQUIREMENTS

• File Format: PDF only
• Title: up to 55 characters (including spaces)
• Short Description: up to 150 characters (including spaces)
• Long Description: 500 - 800 characters (including spaces)
• Cover Image: 195x252 pixels; JPG, PNG or GIF
• The sales representative will review the white paper content to verify it is appropriate for the selected site. 

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK
DESIGN SPECS

• File Format: JPG or PNG
• Image Ratio: 1.91:1 to 1:1
• Amount of text allowed on image: no more than 20%
• Recommended resolution: 1080x1080 pixels

ADDITIONAL INFORMATION

• Ad Headline: 25 characters (including spaces)
• Description Text: 90 characters (including spaces)
• Link Description: 30 characters (including spaces)
• Final URL (Landing Page)
• Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD
DESIGN SPECS (REQUIRES 2 IMAGES)

• File Format: JPG or PNG
• 1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120 KB.
• 1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120 KB.
• Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

• Ad Headline: 25 characters (including spaces)
• Long Headline: 90 characters (including spaces)
• Description Text: 90 characters (including spaces)
• Business Name: 25 characters (including spaces)
• Final URL (Landing Page)

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all ad materials to Jon Hall (jhall@sosland.com)

AMC TARGETED EMAIL MATERIAL REQUIREMENTS

• File Format: HTML only (to be provided by advertiser).
  
  JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
• We recommend a maximum of 600 pixels width. Length can vary.
• All links must be coded into the HTML file.
• Text should be coded as HTML text rather than embedded in images.
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
• Do not use Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
• Specify the subject line.
• Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
• Get additional email design tips.

LEADERBOARD
+ MEDIUM RECTANGLE
728x90 pixels - desktop
320x50 pixels - mobile
300x250 pixels