Rates & Specs

Print Rates

Ad size	1-3x	4-6x	7-9x	10-12x	13x+
Full page	$5,675	$5,250	$4,950	$4,750	$4,650
2/3 page	$3,900	$3,700	$3,500	$3,200	$3,000
1/2 island	$3,700	$3,400	$3,200	$3,100	$2,900
1/2 page	$3,500	$3,400	$3,200	$3,000	$2,800
1/3 page	$2,325	$2,100	$2,075	$2,000	$1,850
1/4 page	$1,850	$1,650	$1,550	$1,450	$1,350

	1-3x	4-6x	7-9x	10-12x	13x+
2nd Cover	$8,300	$8,050	$7,622	$7,000	$6,800
3rd Cover	$7,400	$7,200	$7,000	$6,400	$5,875
4th Cover	$8,600	$8,000	$7,950	$7,525	$7,200
Classified	$155	$145	$135	$125	$105

Printing: Offset
Binding: Saddle-stitched
Paper: Cover: 100 lb. coated; Body: 50 lb. coated
Live Area: Minimum .375” from trim on all sides

Material Required
PDF/X-1a 2001. Graphic images resolution should be at least 300 dpi and cnverted to CMYK, minimum 150 line screen. Bitmap images and OR code resolution be be 1200 dpi.
Laser proofs are for content only.

Colors Available
Publication prints standard 4-color process. PMS colors will be converted to the U.S. Web Coated (SWOP) v2 profile. Metallic and PMS colors are printed at additional cost.

4-Color Density Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the Preflight Department.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display materials, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.
 

Size in inches:

Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	15 x 10	16 x 10.75	16.25 x 11
1/2 h. spread	15 x 4.875	16 x 5.375	16.25 x 5.625
full page	7 x 10	8 x 10.75	8.25 x 11
2/3 vertical	4.625 x 10	5.25 x 10.75	5.5 x 11
1/2 horizontal	7 x 4.875	8 x 5.375	8.25 x 5.625
1/2 vertical	3.375 x 10	4 x 10.75	4.25 x 11
1/2 island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/3 horizontal	7 x 3.25	8 x 3.75	8.25 x 4
1/3 vertical	2.125 x 10	2.75 x 10.75	3 x 11
1/3 square	4.625 x 4.875	5.25 x 5.375	5.5 x 5.625
1/4 horizontal	7 x 2.375	8 x 2.875	8.25 x 3.125
1/4 vertical	3.375 x 4.875	4 x 5.375	4.25 x 5.625

Size in Millimeters:

Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	381 x 254	406.4 x 273.05	412.75 x 279.4
1/2 h. spread	381 x 123.8	406.4 x 136.525	412.75 x 142.875
full page	178 x 254	203.2 x 273.05	209.55 x 279.4
2/3 vertical	117 x 254	133.35 x 273.05	139.7 x 279.4
1/2 horizontal	178 x 124	203.2 x 136.525	209.55 x 142.875
1/2 vertical	86 x 254	101.6 x 273.05	107.95 x 279.4
1/2 island	117 x 191	133.35 x 203.2	139.7 x 209.55
1/3 horizontal	178 x 83	203.2 x 95.25	209.55 x 101.6
1/3 vertical	54 x 254	69.85 x 273.05	76.2 x 279.4
1/3 square	117 x 124	133.35 x 136.525	139.7 x 142.875
1/4 horizontal	178 x 60	203.2 x 73.025	209.55 x 79.375
1/4 vertical	86 x 124	101.6 x 136.525	107.95 x 142.875

Rate Protective Clause
All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

Payment Terms
Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in U.S. currency by check or transfer.

Commission
15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs, conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment is not received in full within 60 days of invoice date.

Advertorials
An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from one to 24 pages. Contact the publisher for rate information.

Frequency Discount
Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient space to earn a lower rate.

Publisher's Protective Clause
All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and advertising agency agree to assume all liability for content including, but not limited to text, illustration, representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s standard. Publisher reserves the right to place the word “advertisement’ with copy which in the publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or delivery in any matter.

MEATPOULTRY.COM RATES & SPECS

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POSITIONS:

SPECS

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MATERIALS DUE:
All materials must be received 10 business days prior to the launch date.

ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
Flash (SWF) is not accepted. For video ads, please speak to your sales rep about pricing.
Resolution: 72 dpi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

• Dimensions are 640x480 (width x height in pixels)
• The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
• The ad system will automatically create the close window function and place the close-X graphic in the upper-right of the creative.
• Any audio in the ad must be User Initiated (on click)
• The Interstitial Ads will serve to each site user no more than once per day.
• File format: GIF/JPG.
• Maximum File Size: 200K
• 3rd party tags are not accepted
• Submovie Loads: Initial movie only. No submovie loads allowed.
• Frame Rate: 20 frames per second maximum.
• Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

VIDEO AD SPECIFICATIONS

• Format Category: In-Page Video Units
• Format (WxH): 300x250 pixels
• Max Initial Load File Size: 40KB
• Add'l File Weight (Polite Download): 1.2MB
• Audio Initiation: User Initiated (on click)
• Maximum Animation Length: Anything up to 15 seconds
• Controls: Control – "Close X", Play, Pause, Rewind, Volume
• Font: 16 pt
• Web Site Labeling & Other Items: Label – "Advertisement"

DIGITAL EDITION RATES & SPECS

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MONTHLY SPONSORSHIP
$3,300/month

DIGITAL EDITION SPONSORSHIP INCLUDES TWO AD LOCATIONS

• Wide Skyscraper - In the digital edition Nxtbook platform: 160x600 pixels; 200k maximum; JPEG, PNG, Animated GIF
• Blockbuster - In the digital edition email alert: 550x150 pixels; 50k maximum; JPEG, GIF, Animated GIF

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES TO webads@sosland.com

NEWSLETTER SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

NEWSLETTER AD REQUIREMENTS
File Size: 50k maximum
Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame. 1x1 tracking pixels are not accepted for newsletter ads.
Resolution: 72 dpi
Supply click-thru URL. The title and image will link to your URL.

AUDIENCE EXTENSION SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

FACEBOOK 

• DESIGN SPECS
  • Supported file types:  jpg and png
  • Image ratio:  1.91:1 to 1:1
  • Amount of text allowed on image: no more than 20%
  • Recommended resolution: 1080x1080 pixels

• ADDITIONAL INFORMATION
  • Ad headline: 25 characters (including spaces)
  • Description text: 90 characters (including spaces)
  • Link description: 30 characters (including spaces)
  • Final URL (Landing Page)

GOOGLE RESPONSIVE DISPLAY AD 

• DESIGN SPECS (REQUIRES 2 IMAGES)
  • Supported file types: jpg and png
  • 1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels.
  • Max file size is 5120kb.
  • 1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120kb.
  • Amount of text allowed on image: no more than 20%

• ADDITIONAL INFORMATION
  • Ad headline: 25 characters (including spaces)
  • Long headline: 90 characters (including spaces)
  • Description text: 90 characters (including spaces)
  • Business name: 25 characters (including spaces)
  • Final URL (Landing Page)

AUTOMATED MARKETING CAMPAIGN SPECS

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AUTOMATED MARKETING CAMPAIGN EMAIL SPECIFICATIONS
ACCEPTABLE FILE FORMAT - HTML only (to be provided by advertiser). JPEG, GIF and PDF are not acceptable file formats.  (Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).

SPECIFICATIONS

• We recommend a maximum of 600 pixels width. Length can vary.
• All links must be coded into the HTML file.
• Text should be coded as HTML text rather than imbedded in images.
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
• Do not use Flash, Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
• Submit HTML.
• Specify the subject line.
• Send seed lists:  Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
• For additional e-blast design tips, click here.

ROS ADS
Leaderboard:  728x90 pixels
Medium Rectangle:  300x250 pixels
OR
Interstitial:  640x480 pixels

MATERIALS DUE:
All materials must be received 10 business days prior to the launch date.
Send all ad materials to Jon Hall (jhall@sosland.com)

ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
Flash (SWF) is not accepted. For video ads, please speak to your sales rep about pricing.
Resolution: 72 dpi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

• Dimensions are 640x480 (width x height in pixels)
• The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
• The advertiser can either include their own functioning "Close Window" button or one can be set within Google Ad Manager to display, but one must be present.
• Any audio in the ad must be User Initiated (on click)
• The Interstitial Ads will serve to each site user no more than once per day.
• File format: GIF/JPG.
• Maximum File Size: 200K
• 3rd party tags are not accepted
• Submovie Loads: Initial movie only. No submovie loads allowed.
• Frame Rate: 20 frames per second maximum.
• Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house.  Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

VIDEO SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

MATERIALS
Video title and description must be submitted for all digital edition sponsorships and video channel placements.
Title: up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)

SUBMIT FILES TO 
webads@sosland.com using Hightail, FTP, WeTransfer or similar service. 

CODECS 
MeatPoultry.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264. 
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
MeatPoultry.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in fullscreen mode a minimum width of 1024 pixels is recommended.

TARGETED EMAIL MARKETING SPECS

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ACCEPTABLE FILE FORMAT
HTML only. JPEG, GIF and PDF are not acceptable file formats. (Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).

MATERIALS DUE:
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES TO
webads@sosland.com

SPECIFICATIONS

• We recommend a maximum of 600 pixels width. Length can vary.
• All links must be coded into the HTML file.
• Text should be coded as HTML text rather than embedded in images.
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
• Do not use Flash, Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
• Submit HTML.
• Specify the subject line.
• Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
• For additional email design tips, click here.

WEBINAR SPECS

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Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS REQUIRED FROM SPONSORING COMPANY:

• PowerPoint file
• Webinar Title
• Webinar description, 50-100 words
• Date and time of webinar
• Speaker’s names, titles, photos and short bios
• Company logo
• Photos or imagery relating to topic

FILE SUBMISSION:
Send all webinar materials to cfluegge@sosland.com

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION

Your webinar will be promoted in the following ways:

• A dedicated registration page
• Full-page advertisements in MEAT+POULTRY magazine
• 2 special emails to our qualified email lists
• 1 month promotion on our online webinar listing page
• 1 month of advertising on MeatPoultry.com
• 1 month of promotion in our daily and weekly newsletters
• 2 weeks of promotion in our social media
• 2 special event email reminders sent to registrants

REPORTING AND HOSTING

• A complete list of all registrants and attendees to contact directly
• A report of the questions submitted during the Q&A session
• Your webinar will be archived online for one year.

AVAILABLE FEATURES

• Private chatting window for speakers
• Option to provide downloadable resources to the audience
• Poll Questions
• Surveys
• Videos

POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

• File format must be PPT or PPTX
• Only one master slide is permitted
• Slide deck should be no more than 50 Mb in size
• The first slide animation must be set to start on click
• Slide transitions are not supported.
• Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

• Type size smaller than 17 point type
• Embellished type (type with shadows, bevels, or special effects)
• Textured or gradient backgrounds
• Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

• Your presentation should have a 4:3 or 16:9 aspect ratio
• Use larger font sizes than you would normally
• Use simple design elements and solid color blocks
• If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

WHITE PAPER SPECS

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MATERIALS REQUIRED

• White paper: PDF format
• Title: up to 55 characters (including spaces)
• Short Description: up to 150 characters (including spaces)
• Long Description: 500 - 800 characters (including spaces)
• Cover Image: 195 pixels wide x 252 pixels high; JPEG, PNG or GIF
• The sales representative will review the white paper content to verify it is appropriate for the selected site. 

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.