Digital Marketing
E-MAIL MARKETING
Deliver your message directly to your best prospects. E-blasts are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website. A detailed report of lead information from clicks on your e-blast will be sent to you one week following the e-blast launch.
RATES
For rates please contact your sales representative.
AUDIENCE EXTENSION
A New Way to Engage
Reach Sosland Publishing® website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Pricing:
- $4,000 for Facebook* or Google**
- $7,000 for both Facebook and Google
- $1,000 to expand audience reach
**Google includes the Google Search and Display Networks.
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AUTOMATED MARKETING CAMPAIGN
Did you know:
- Automated email messages average 70.5% higher open rates and 152% higher click-through rates than "business as usual" marketing messages - (Campaign Monitor)
- Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer's purchase cycle. (Campaign Monitor)
- Email marketing yields an average 4,300% ROI for business and brands across the United States (Search Engine Journal)
Sosland Publishing's Automated Marketing Campaign (AMC) program allows brands to streamline their marketing efforts across various channels. Here's how AMC works:
Audience is defined and email is sent. 4-6 days later, a follow-up email is sent to those that either opened the initial email or to those that didn't open the email. "Live Leads" can be sent via email daily or weekly. "Voyages" will have a duration of 2 weeks. Once a campaign is completed, a detailed report of the voyage will be provided to top tier customers.
BRONZE VOYAGE: 2 E-blasts
- $5,650 (E-blast 2 sent to Opens) or $8,350 (E-blast 2 sent to Non-Opens)
- E-blast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- E-blast 2 - Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of E-blast 1. Sent 4-6 days after initial send.
- Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title.
SILVER VOYAGE: 2 E-blasts, 1 Website Display Ad and "Live" Leads
- $8,400 (E-blast 2 sent to Opens) or $11,100 (E-blast 2 sent to Non-Opens)
- E-blast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- E-blast 2 - Sent to Non-Opens OR Opens of E-blast 1. E-blast 2 can target the behavior independently of E-blast 1 (Not Opened, Opened/Clicked, Opened/Not Clicked). Sent 4-6 days after initial send
- 1x ROS Ad - Ad targeted to audience and behavior (Opened/Not Opened of E-blast 1). Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days).
- Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title. Live Leads can be sent daily or weekly.
GOLD VOYAGE: 3 Eblasts and "Live" Leads
- $9,350 (Eblast 2 sent to Opened/Clicked or Opened/Not-Clicked, Eblast 3 sent to Opened/Non-Opened)
- Eblast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- Eblasts 2&3 - Sent to Non-Opens and Opened of Eblast 1. Sent 4-6 days after initial send.
- Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title. Live Leads can be sent daily or weekly.
PLATINUM VOYAGE: 3 Eblasts, 2 Website Display Ads and "Live" Leads
- $12,050 (Eblast 2 sent to Opened/Clicked, Eblast 3 sent to Opened/Non-Clicked) or
- $14,750 (Eblast 2 sent to Non-Opened, Eblast 3 sent to Opened/Clicked or Non-Clicked)
- Eblast 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- Eblasts 2&3 - Sent to Non-Opens OR Opens of Eblast 1. Each Eblast can target the behavior of Eblast 1 (Not Opened, Opened/Clicked, Opened/Not Clicked). Sent 4-6 days after initial send.
- 2x ROS Ad - Ads targeted to audience and behavior (Opened/Not Opened of Eblast 1). Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days).
- Reporting/Leads - Receive Automated Marketing Campaign overall reporting for each campaign step. Leads include e-mail, name, company and title. Live Leads can be sent daily or weekly.
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E-ZINES
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to food companies’ challenges. Sharing the details behind success stories from the perspective of your past or current customers, supplemented by input from your company’s subject matter expert, create a credible, multi-media platform for informing your customers while enticing them with a call to action.
WEBINARS
Webinars offer a great opportunity to build brand awareness and generate sales leads with your clients no matter where they are located. Let Sosland help you market and present your event to our unique database. Sponsors are responsible for finding their speakers and presenting the webinars. We will provide one of our knowledgeable editors to moderate the event. Webinars are typically 1 hour; 45 minutes with a PowerPoint presentation and 15 minutes of Q&A. Your webinar may incorporate videos, surveys, poll questions, provide links to your site and deliver marketing materials for the audience to download. Your event will be recorded and archived for viewing on-demand. Following your webinar you will receive a full report containing all registration information, details of audience interaction and time spent, a record of all questions submitted during the Q&A, and responses to the survey questions. Registrants attending the on-demand recorded version will also be tracked in your report.
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WHITE PAPERS
MEAT+POULTRY.com will host your white paper and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page. Your white paper will be promoted via eblast, in newsletters for one week and on the MEAT+POULTRY homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, email, phone, state and country.
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