BOULDER, COLO. – Jeff Tripician will become the next chief executive officer of Teton Waters Ranch, the company announced on May 10.
Tripician previously worked as president of the Perdue Premium Meat Co., which included the brands of Niman Ranch, Coleman Natural, Panorama Organic Grass-Fed, Sioux Preme and Alexander & Hornung.
Tripician brings 36 years of consumer marketing and branding experience to the role along with 24 years of experience in the meat industry.
In his new role, Tripican wants to bring the qualities of grass-fed beef to consumers in a way that is affordable and accessible to more people.
“With grass-fed and finished beef’s ability to provide health benefits to people by reducing heart disease, obesity, and Type 2 diabetes, along with its ability to manage insulin, the thyroid and in slowing the aging process with omega 3s and antioxidants, it is absolutely a high benefit protein,” he said. “And it isn’t only beneficial to humans. One hundred percent grass-fed and finished beef is also the only true carbon-suppressing protein, making it better for the planet as well. The grass-fed and regenerative agriculture model improves soil health and diversity, restores the soil’s ability to hold water and the lands’ ability to be more productive, creating a better agriculture model for all stakeholders. It’s now time to make it easier and affordable for everyone to eat grass-fed beef.”
With the financial support of Sunrise Strategic Partners and Armonia, Tripician will focus on building a platform made up of multiple grass-fed brands.
“Over the years, we have dedicated ourselves to emerging natural brands including Kodiak Cakes, Vital Farms and Maple Hill Creamery,” said Stephen Hughes, co-founder and managing partner of Sunrise Strategic Partners. “Today, we’re looking to Trip to build Teton into another dynamic and important platform for us.”