DENVER – Walt Freese will join Teton Waters Ranch as CEO, effective March 27. According to the Denver-based processor of sausages, frankfurters and chili from grass-fed beef, founder Jeff Russell will continue in his role focusing on the development of the company’s supply chain partners and network.
"We are excited to have Walt join the team to grow the Teton Waters Ranch business," Russell said. "Over the past 30 years, Walt has led some of the most influential and iconic brands in the industry. His deep experience building values-based businesses, including Ben & Jerry's, will serve Teton Waters Ranch well as we continue to focus on the benefits of grass-fed beef and delivering these benefits to our consumers."
Freese joins Teton Waters Ranch from the Boulder, Colorado-based Sterling Rice Group, where he served as president and CEO since 2015. He brings more than 30 years of CPG and industry experience to Teton Waters Ranch.
"Jeff has built an impressive business that has become the first mover in the grass-fed movement," Freese said. "With consumers looking for healthier products and starting to question what is in their food, demand for grass-fed beef is on the rise. Teton Waters Ranch is leading the way to deliver a trustworthy, delicious grass-fed product from animals that spend their entire lives on pasture. I look forward to partnering with Jeff and the entire Teton Waters Ranch team to grow the brand and bring more grass-fed beef to our customers."