MINNEAPOLIS — Epic, a subsidiary of General Mills Inc., is launching its first meat snack made from beef raised using practices to reduce carbon emissions.
The Epic Beef Barbacoa-Inspired Bar is the first bar to bear the Savory Institute’s Land to Market Ecological Outcome Verifications (EOV) Seal, which illustrates the product was made using regenerative farming practices that improve soil health, biodiversity and ecosystem functions. The beef used to make the new bar is sourced from White Oak Pastures, which offsets 80% of its greenhouse gas emissions through regenerating soil practices.
The gluten-free meat snack contains 11 grams of protein and 4 grams of total carbs per serving.
“At Epic, it is our mission to improve the current agricultural system,” said Steve Rosenzweig, PhD, senior soil scientist at General Mills. “Epic’s new EOV Beef Barbacoa-Inspired Bar demonstrates General Mills’ pledge to drive positive change in our food system and ensure a sustainable future.”
The new bar is available at Whole Foods Market and on Epic’s website with a suggested retail price of $2.99.