ROSEMONT, ILL. — US Foods Holding Corp. announced it would rebrand its 72 Smart Foodservice Warehouse Stores into US Foods Chef’stores starting on March 1.
In April 2020, the foodservice distributor acquired Portland, Ore.-based Smart Foodservice Warehouse Stores to push its cash-and-carry model.
“Our new Chef’store branding represents the next step in our continued partnership with US Foods,” said Derek Jones, president, US Foods, Chef’store. “Smart Foodservice Warehouse Stores and US Foods share a commitment to providing best-in-class service to our broad customer base which includes restaurant operators and foodservice professionals. We are excited about the additional benefits this will offer our loyal customers.”
The new stores will receive updated store signage, marketing and promotional material associate uniforms and other elements in and around the stores.
US Foods also announced it will open two Chef’stores in Myrtle Beach, SC, and Clarkston, Wash., on March 1. In total, the company plans to have 80 Chef’store locations around the United States after adding those two stores.
US Foods is one the largest food companies in the United States, partnering with more than 300,000 restaurants and foodservice operators.