REDWOOD CITY, CALIF. – Impossible Foods is expanding its footprint in the grocery channel with the launch of pre-formed, quarter-pound (4-oz) patties at nearly 2,000 grocery stores owned by The Kroger Co.
Patty packs of the Impossible Burger will begin rolling out at Kroger-affiliated stores, including Kroger, Ralphs, Fred Meyer, Mariano’s, Smith’s and others. The Impossible Burger patties will be placed in Kroger’s fresh meat section in 8-oz packages and packages of two pre-formed, quarter-pound (4-oz) patties. The patties are also available for online ordering through Kroger.com for Kroger Curbside Pickup and Delivery.
The packages feature pull tabs for easy opening and are made with recyclable materials. The Impossible Burger patties retail for $6.99 per package at Kroger-affiliated stores.
“Burger patties have been increasing in popularity for nearly a decade because they’re simple and fast. And now more than ever, Americans crave convenience and speed in the kitchen,” said Ravi Thakkar, Impossible Foods’ vice president of Product Management. “Our patty packs enable home chefs to create the perfect dish, whether that’s a classic-style burger or a juicy patty melt. In just four minutes, your Impossible Burger can go from the refrigerator to the grill to your plate.”
Impossible Foods’ plant-based burgers launched in 2,100 Walmart Supercenter and Walmart Neighborhood Market locations starting in July.