DUNEDIN, NEW ZEALAND – New Zealand red meat producer and exporter Silver Fern Farms, along with Beef + Lamb New Zealand, the country’s organization representing beef and lamb farmers, and US-based distributor Marx Foods have partnered to offer three different Angus beef sampler boxes for online purchase.
Spikes in ecommerce spending of $82.5 billion in May 2020, an increase of 77% year-over-year, have pushed the collaboration as meat companies endeavor to meet growing consumer demand for high-quality and responsibly raised red meat available online. A recent McKinsey study predicted the trend to continue with a 41% increase in customers purchasing groceries online following COVID-19.
The three sampler boxes include:
- The Butcher’s Favorites Box containing four 12-oz strip steaks, four 8 oz. flat iron steaks and six 6-oz hanger steaks ($179).
- The Beef Steakhouse Box featuring four 6-oz tenderloin steaks, four 10-oz ribeye steaks and four 12-oz strip steaks ($199).
- The Big Beef Box with three 1-lb packs of ground beef, two 2-lb packs of boneless short ribs and four 12-oz strip steaks ($189).
“Sampler box sales have been strong during the pandemic among customers that are looking to stock up or discover a range of new ingredients and techniques in their kitchen,” said Justin Marx, vice president of Marx Companies. “Silver Fern Farms produces some of the highest-quality, purest beef in the world and our customers know it. We’re expecting these new sampler boxes to be very popular among those who want it all: impeccable eating quality, purity, sustainability and the highest animal welfare standards.”
Because of New Zealand’s climate, cattle graze year-round on green pastures which increases vitamin A and E, conjugated linoleic acid and omega-3 fatty acids while lessening saturated fat.
Beef + Lamb New Zealand will invest in a paid digital media campaign and engage social media influencers, foodies and content creators to develop recipes featuring the various Angus beef cuts available in the sampler boxes.