SAN FRANCISCO — Eat Just Inc. is partnering with Michael Foods, a Minnetonka, Minn.-based egg processor and subsidiary of Post Holdings, to expand manufacturing and distribution of plant-based Just Egg products. Financial terms of the arrangement were not disclosed.
Under the agreement, Michael Foods, the producer of Papetti’s, Abbotsford Farms and Davidson’s Safest Choice egg brands, will become the exclusive manufacturer, supplier and distributor of Just Egg to foodservice and food ingredient customers. Just Egg is available in two formats: a pourable liquid that may be used in scrambles, omelets, quiches, stir-fries and baking applications; and a pre-baked, folded patty that is suitable for breakfast sandwiches. The key ingredient is protein derived from mung beans, which use significantly less resources than conventional animal resources, according to the company.
“For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers,” said Josh Tetrick, co-founder and chief executive officer of Just. “This partnership adds an innovative new product to their impressive portfolio. Our companies share a great deal in common. We're fathers and brothers and sisters and mothers, all sharing a belief that the food we eat is one of the most important choices we make. Signing this partnership is one of the proudest moments in our company's journey to build a better food system.”
Just Egg is available nationwide in retailers including Walmart, Kroger, Whole Foods Market, Safeway, Albertsons, Giant, Wegmans, Publix and online via Amazon and Fresh Direct. A growing number of quick-service restaurants and other foodservice outlets have added Just Egg to the menu.
“We are excited about this new partnership,” said Mark Westphal, president of Michael Foods. “Eggs will continue to be a nutritious and affordable staple in America’s diet, and Just’s plant-based egg products offer a great complement to our value-added eggs by allowing customers to serve every consumer their preference. Working together, we are bringing innovation and options to the food industry.”