ROUND ROCK, Texas – Nolan Ryan Beef announced that it will be launching uncured beef franks, which will extend across its hot dog and frank portfolio.
After supplying smoked beef franks to customers for nearly 10 years, the new product is set to launch with a foodservice partner in mid-July.
“The beef frank was reformulated to remove the added nitrites that previously served as the curing agent and replaced this ingredient with celery powder," said Cody Marburger, chief operating officer and vice president of operations for Nolan Ryan Beef. "The product will remain free of gluten, soy and MSG, and it will still have the same great taste and texture our consumers have enjoyed for nearly a decade.”
Nolan Ryan Beef will implement the reformulation of its hot dog products by the end of the third quarter.
“It’s important that our products evolve to meet the growing demand and best interests of our consumer’s. Customers are seeking brands and products that are making progressive steps in eliminating artificial preservatives and opting to find natural solutions that better align with the growing needs and wants of their families,” said Perry Coughlin, president and CEO of Nolan Ryan Beef.
Nolan Ryan Beef is available at Kroger in Texas and select stores in Louisiana along with foodservice locations across the US.