|Neighbors relax with a cup of coffee at The Tims Next Door in Calgary.
(CNW Group/Tim Hortons)
OAKVILLE, Ontario – Tim Hortons has launched a new creative campaign that turns a house into a Hortons.
The campaign kicked off in Calgary, where Tim Hortons surprised a local neighborhood by transforming a residential home overnight into “The Tims Next Door”. Tim Hortons team members served coffee to the neighbors throughout the morning. The event is part of Tim Hortons recruitment drive in which the company aims to hire 5,000 individuals across Canada.
"At Tim Hortons, the success of our business relies heavily on our front-line team members, whose energy and dedication serve as the foundation for the exceptional service our guests have come to expect from our restaurants," said Steve Wuthmann, executive vice president, Human Resources. "Our restaurant owners are always looking to offer talented, reliable individuals fulfilling employment opportunities that allow them to feel challenged, satisfied and valued in their roles. I encourage Canadians to visit their local Tim Hortons, where owners and managers are on-hand to accept applications and conduct on-the-spot interviews."
In addition to events like “The Tims Next Door”, the company is supporting its recruiting drive through in-restaurant, digital and print advertising in addition to regional hiring initiatives such as job fairs and restaurant hiring events. A general shortage of labor in Western Canada has negatively impacted restaurant businesses, according to a survey by Restaurants Canada.