JACKSONVILLE, FLA. — Bubba Burger announced an addition to its frozen burger portfolio with a new protein option — chicken. The Chicken Bubba Burger will debut at the Annual Meat Conference in Nashville, March 18-20.

According to Bubba Burger, the chicken burger is made from 100% all-natural chicken and can go from box to bun in 12 minutes or less for a convenient protein solution.

“We’re thrilled to announce the launch of our Chicken Bubba Burger,” said Elizabeth Rice, brand manager for Bubba Foods LLC. “We’ve carefully crafted this ground chicken burger with the strategic aim of introducing the high quality and convenience of the Bubba Burger brand to a fresh segment of consumers.”

Bubba Burger’s first ground chicken offering joins its lineup of beef burger offerings, including the Original, Angus, Sweet Onion, Angus Swiss, Jalapeño Cheddar, Bacon Cheddar and Grass-Fed. Bubba Burger also offers a veggie burger and three turkey burgers — Original Turkey, Sweet Onion Turkey and Monterey Turkey.

The Chicken Bubba Burger will launch on the market in May 2024.