MISSISSAUGA, ONTARIO – PepsiCo Foods Canada and Maple Leaf Foods Inc. announced an exclusive agreement for PepsiCo Foods Canada to distribute Schneiders Pepperettes snack-size premium meat sticks in Canada. PepsiCo Foods Canada will sell, distribute and merchandise Schneiders Pepperettes snack-size premium meat sticks in grocery, convenience and gas, and foodservice outlets across Canada beginning Oct. 3.
“We are thrilled about this new partnership with PepsiCo Foods Canada,” said Curtis Frank, president and chief operating officer, Maple Leaf Foods. “Their extensive Canadian direct-to-store delivery system, strong selling capabilities and complementary brand portfolio will undoubtedly increase Maple Leaf’s ability to reach Canadians with the country’s best tasting Schneiders premium meat snacks.”
The distribution agreement applies specifically to Maple Leaf Foods’ Schneiders Pepperettes snack-size products in 30-gram and 32-gram packages for retail, convenience and gas and foodservice segments.
“Maple Leaf Foods has an exceptional reputation for quality and the iconic Schneiders brand offers the highest standards of craftsmanship in its premium meat snacks,” said Cara Keating, president, PepsiCo Foods Canada. “We’re proud to partner with another Canadian company that shares a legacy of quality products, employing Canadians and serving its communities. This partnership will enable us to broaden our immediate consumption portfolio and grow the Schneiders brand in Canada through our coast-to-coast sales and distribution network.”