LOGAN TOWNSHIP, NJ. – Veroni’s new charcuterie packaging uses 75% less plastic, according to the company. The family-owned cured meat producer has developed innovative, sustainable trays to preserve the freshness, aroma, and taste of the company’s Italian charcuterie.
“We have developed a packaging that ensures the high-quality of our cured cuts and, at the same time, has a low environmental impact,” said Emanuela Bigi, marketing manager of Veroni. “While our mission is to offer US consumers the experience of savoring 100% Made in Italy charcuterie, we are committed to sustainability on every level. With the new trays, we aim to team up with environmentally conscious consumers, offering them an option that resonates with their choices.”
Veroni is gradually introducing the new packaging in US grocery stores, after launching it in Italy and other European countries. The trays are made of recyclable plastic and FSC-certified paper.
“Our R&D team has been able to cut the amount of plastic used for our trays by 75%: currently, this is a whopping achievement in the industry,” said Lorenzo Ferrara, R&D manager of Veroni. “As a fresh food, charcuterie requires high-performing packaging that guarantees the quality and safety of the product. We are delighted to have won the challenge to assure the same standards provided by traditional trays while using paper as a key component.”
The trays combine a completely transparent film top that can be put in plastic recycling and a thermoformed paper bottom that can be recycled with paper recycling.