CHARLESTON SC. – The Indigo Road Hospitality Group, operator of restaurants and hotels across the south and Chicago based supplier, Purely Meat Co., have joined in a steak delivery venture for Indigo Road’s Oak Steakhouse to generate new revenue and deliver high-quality beef to home cooks during the coronavirus (COVID-19) pandemic.
“We're always looking for new and creative ways to serve our customers, wherever they may be,” said Steve Palmer, founder of The Indigo Road and a three-time James Beard Award semi-finalist. “We've discovered new revenue streams for our restaurants and strategic business partners amid the COVID-19 pandemic. We've succeeded time and time again by delivering the same quality of food and drink we've always served and meeting the needs of our customers during a difficult time. This new steak delivery service for Oak Steakhouse is simply another way for our customers to dine with us.”
Purely Meat approached Indigo Road with the concept in late 2020. The companies discussed the idea and agreed to combine efforts on an online ordering system for home cooks in the United States could order Certified Angus Beef (CAB) prime steaks.
“Our customers oftentimes inquire about the quality of our beef and where we purchase our steaks from,” Palmer said. “Now, with Oak Steakhouse's new steak delivery service, our customers can order from the same supplier we purchase our CAB Prime steaks from. When customers purchase CAB Prime steaks from Oak Steakhouse, they're supporting not only Oak Steakhouse and its employees but also Purely Meat and its employees, and local agriculture.”
Purely Meat packages and ships filets, ribeyes, strips, chop dry age steaks and other beef assortments from Oak Steakhouse's online platform in branded Oak Steakhouse boxes. There is no minimum purchase required, and delivery times vary depending on location.
“This is the first time we've partnered with a steakhouse brand for a steak delivery service,” said Joseph Okrzesik, chief operating officer of Purely Meat. “The Indigo Road's Oak Steakhouse brand is one of the most well-known and highly acclaimed steakhouse brands in the southeast. It was an easy decision to partner with one of the top hospitality companies in the nation on this fresh approach to food delivery services.”