OKLAHOMA CITY – Sonic Drive-In and Slim Jim have announced a licensing partnership and have begun infusing Slim Jim meat snacks with the flavor of Sonic’s Chili Cheese Coney.
“Through partners like Slim Jim, Sonic fans can enjoy their favorite flavors at home and in new formats,” said Lori Abou Habib, chief marketing officer for Sonic. “For the first time ever, we’re taking a beloved entrée flavor, the Chili Cheese Coney, and creating a tasty, craveable snack.”
Spencer Fivelson, brand director, Conagra Brands, added, “Our fans expect bold flavor when they snap into a Slim Jim. An innovative partner such as Sonic was perfect for a new addition to our line of Monster sticks, delivering the iconic taste of their Chili Cheese Coney in an exciting new way.”
The Chili Cheese Coney Slim Jim boasts 11 grams of protein per Monster-sized 1.94-oz stick. The meat sticks have already shipped to select convenience and retail stores nationwide with availability to increase throughout the year.
Some of Sonic’s other licensed products available at grocery and specialty stores include a pre-workout drink mix, frozen ice pops, gelatin and pudding mixes.
Slim Jim is a brand of Conagra Brands.