FRANKFURT, GERMANY – When the next edition of IFFA, the international trade show for the global meat industry, meets in 2022, the event will highlight the growing trend of meat alternatives with a new section at the triennial show. The new “Technology for Meat and Alternative Proteins” section will feature companies and technologies for plant-based products and alternative proteins. The next show is scheduled for May 14 to 19, 2022.
“The market for meat alternatives is one of the world’s booming sectors at present and we aim to depict this development at the next IFFA,” said Wolfgang Marzin, president and chief executive officer of Messe Frankfurt, organizer of the IFFA trade show. “The core area of expertise of our exhibitors and visitors has revolved around the processing, packaging and sale of meat and meat products since time immemorial. Therefore, we are looking forward to expanding this focus, presenting exciting new products and discussing intelligent applications – a genuine boost to innovation.”
Worldwide annual sales of plant-based meat alternatives are expected to expand to more than $12 billion by 2025. This is an annual growth rate of more than 18%.
“Participants in the coming IFFA will be able to see the expansion of the product nomenclature in the range of processing technology for meat, meat products and alternative proteins, as well as in the ingredients field,” show organizers said. “This covers not only the production and processing of plant-based products but also products made from cell cultured meat. Additionally, a new key visual will give IFFA a highly modern image reflecting the broader focus and thus open it up to new players and increase its appeal not only to established food manufacturers but also to young start-up companies and representatives of research and investors.”
Exhibitors can start registering for IFFA 2022 starting in the middle of January 2021. For more information, go to www.iffa.com.