AUSTIN, Minn. —  Mask breath is a thing, so Hormel Foods tried to make it bearable with its Black Label Breathable Bacon ­face covering.

The Hormel Black Label Breathable Bacon mask is a two-ply, multi-fiber cloth designed to keep the smell of bacon inside the mask.

"We're continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon," said Nick Schweitzer, senior brand manager at Hormel Black Lable Bacon. “In 2020, that means connecting everyone's favorite bacon scent to the year's 'it' accessory, and in doing so, bring BLACK LABEL^® Bacon closer to our fans."

As an added, and important benefit, Hormel Foods demonstrated its support for hunger relief efforts by donating one meal to Feeding America for every mask request received on www.BreathableBacon.com, up to 10,000 meals.