MIAMI – Burger King released new designs on Sept. 3 that provide new order and delivery options to accommodate the changing demands of customers. The new featured restaurant design elements include dedicated mobile order and curbside pick-up areas, drive-in and walk-up order areas, enhanced drive-thru experience and exterior dining spaces.
Restaurant Brands International’s (RBI) in-house design group drafted the plans with input from tech, operations and food innovation teams. The new ordering and delivery modes highlight a physical footprint 60% smaller than traditional Burger King restaurants.
“In March our in-house design and tech team accelerated new restaurant design plans and pushed the limits of what a Burger King restaurant could be,” said Josh Kobza, chief operating officer of RBI. “We took into consideration how consumer behaviors are changing, and how our guests will want to interact with our restaurants. The result is a new design concept that is attractive to guests and will allow our franchisees to maximize their return.”
The reimagined restaurant blueprints emphasize:
- Solar powered canopies under a drive-in area where diners can place their orders through the BK App by scanning a QR code at their parking spot, and have food quickly delivered to their cars.
- Dedicated parking spots for curbside delivery of advance mobile app orders. Guests will be able to notify the restaurant team member upon arrival via the app as instructed on the parking signs.
- Mobile and delivery pick up from coded food lockers facing the exterior of the restaurant. The food will come straight from the kitchen to the pick-up lockers.
- A design option replacing the traditional indoor dining room with a shaded patio featuring outdoor seating for guests who prefer to dine on-premises.
- A multi-lane drive thru to expedite the ordering and pick-up process, while a living wall frames the guest’s view into the kitchen interior, featuring the iconic Burger King broiler. An external walk up window on the glass facade will also be an alternative ordering point for take-out.
One innovative design option features a suspended kitchen and dining room above the drive-thru lanes configured to reduce the building footprint for urban driving cities. Drive thru guests have their order delivered from the suspended kitchen by a conveyor belt system, and each lane has its own pick-up spot. This restaurant design option features a triple drive thru with a dedicated lane for delivery drivers. Guests who want to dine in can enjoy the dining room and covered outdoor seating situated above the drive thru entrance. The design of this restaurant allows a 100% touchless experience.
“The designs we’ve created completely integrate restaurant functionality and technology. The restaurant of the tomorrow merges the best functional technology with unique modern design to elevate our Burger King guest experience,” said Rapha Abreu, global head of design at RBI. “We designed the interior and exterior spaces like we had a blank sheet of paper, designing without preconceived notions of how a Burger King restaurant should look.”
The first new designed restaurants will be built in 2021 in Miami, Latin America and the Caribbean. To preview restaurant design renderings visit https://youtu.be/vwpz-wBqo4k and https://youtu.be/qoHONJCu4T0.