DAKOTA DUNES, SD. – Tyson Fresh Meats, the beef and pork subsidiary of Tyson Foods Inc., recently marked the 60th anniversary for its Iowa Beef Packers (IBP) brand.
The company was originally founded in 1960 and eventually shortened its named to IBP. Seven years later, the company introduced smaller portions of vacuum-packed boxed beef to the market, which was a breakthrough for the industry.
“While I could have never anticipated how much the industry would grow and change, our core values have remained the same,” said Randy Saxton, associate director of warehousing and an employee of IBP since 1983. “We’ve always been driven by an unyielding commitment to take care of our team members and our customers. I think that’s why the IBP Trusted Excellence brand is still a hallmark of the meat industry today.”
IBP entered the pork business in 1982 and grew into a leader of commodity beef and pork suppliers in the United States. Tyson acquired the IBP brand in 2001.
“We are proud to honor IBP’s 60-year heritage through the IBP Trusted Excellence brand,” said Kent Harrison, vice president of premium programs and marketing at Tyson Fresh Meats. “It’s a privilege to continue its legacy, and we’re grateful for the continued support of our loyal team members and customers who have built this brand with us.”
According to Tyson Fresh Meats, the company now produces and distributes more than 5 billion lbs of boxed beef and pork around the world each year.