WOBURN, Mass. – Verde Farms is simplifying center-of-plate meal prep with the company’s new line of sous vide cooked beef products called Simply Sear It! and Simply Shred It!
Simply Sear It! features grass-fed, pasture-raised organic beef cuts, strips and shredded beef meal solutions. Verde Farms is adopting for home use the sous vide and reverse-sear cooking techniques used by chefs in professional kitchens.
“By seasoning its 100 percent grass-fed, organic ribeyes and butcher’s steak medallions with a savory steakhouse rub, vacuum-packing, and slow-cooking the meat over low heat for over an hour, Verde has made it possible for consumers to prepare an amazingly tender, flavorful, and completely foolproof steak in under 5 minutes,” the company said.
The full line includes:
Simply Sear It! Steaks
- Simply Sear It! Steakhouse Ribeye Steak
- Simply Sear It! Steakhouse Butcher's Steak Medallions
Simply Sear It! Steak Strips
- Simply Sear It! Steakhouse Steak Strips
- Simply Sear It! Carne Asada Steak Strips
- Simply Sear It! Teriyaki Steak Strips
Simply Shred It! Beef Shreds
- Simply Shred It! Tangy BBQ Beef Shreds
- Simply Shred It! Barbacoa Beef Shreds
- Simply Shred It! Savory Beef Shreds
Attendees of the 2020 Meat Conference in Nashville, Tennessee, will be able to try some of the Simply Sear It! products on March 3. Verde Farms is providing breakfast featuring the company’s Organic Ribeye Steak and Beef Chorizo and Queso Sausages.
The launch of Simply Sear It! follows a $15 million series B funding round from Manna Tree Partners. The funding will support Verde Farms’ plans to expand distribution of its product lines across the United States and, eventually, internationally.
As part of the company’s plan for growth, Verde Farms added David Ernest as director of Natural and Specialty Sales. Ernest brings to the job more than 15 years of experience in the food and beverage industry. He most recently led double-digit growth for Teton Waters Ranch, adding new accounts including Central Market, New Seasons, and Raley’s, while also managing Costco programming.
