KANSAS CITY, Mo. – Wayne Farms LLC is no stranger to supplying quality chicken products to the foodservice segment. Developing a premium retail chicken product for retail, however, required the vertically integrated company to start at the farm to create something that would make a statement on consumers’ forks. The November 2018 launch of the Naked Truth Premium Chicken brand at Sam’s Club stores was across 19 states. It initially included 221 warehouse stores, but officials are hopeful it will eventually be carried across the country. The new product initiative was the culmination of years of the poultry company’s investing in its supply chain. The development and launch of the new line and adoption of sous vide technology are detailed in MEAT+POULTRY’s January cover story. The following photos provide a glimpse of the innovation and technology used to manufacture the new product line.
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