KANSAS CITY, Mo. — MEAT+POULTRY’s first podcast of the year focuses on the pork industry and specifically explores findings from the National Pork Board’s consumer research conducted this past year.
Tara-Ann Dugan, director of consumer and marketplace insights for the NPB, discussed key findings about consumers, including the role of simplicity and convenience in new product offerings as well as pork’s health and wellness attributes. Dugan also covers how pork’s popularity continues to grow across cultures and the opportunities that still exist
Dugan details all the programs the association spearheaded in 2019 and looks ahead at opportunities in the coming year based on the most recent consumer trends.