DENVER – ‘Beef. It’s What’s For Dinner,’ the well-known campaign by the National Cattleman’s Beef Association (NCBA), announced a new digital advertising campaign titled “Keep Sizzlin’.”

The new collection features beef cooking with the popular techniques of grilling, smoking, stir-fry, sous vide and cast iron. These new ads are part of an earlier promotion that included a 3-minute “Hear the Sizzle” ad in May, depicting a steak being cooked on a cast iron skillet.

“The original 'Sizzle' video captures the pleasure of the beef cooking experience through sight and sound," said Season Solorio, senior executive director, brand marketing and communications, at NCBA, a contractor to the Beef Checkoff.  "Following the success of the original video, capturing additional ‘sizzle’ moments that create the mouthwatering experience beef-lovers crave was the next step.”

"While these advertisements provide consumers with beefy inspiration, we also want to give consumers the confidence to try out these cooking techniques," Solorio said. "The new cooking lessons offer basic information on cooking techniques as well as pro tips from the chefs at the National Cattlemen's Beef Association, a contractor to the Beef Checkoff."