MONTREAL – Nutrition Fit Plus, a leading firm in the home-delivered prepared meals business in Quebec, looks to expand across Canada with the opening of a new 30,000-sq.-ft. production facility in Dorval, Quebec.
The company currently operates a facility in St. Hyacinthe that prepares nearly 400,000 meals per year serving more than 12,500 customers. When that facility reached capacity, Nutrition Fit Plus founders, Étienne Plourde and Jonathan Roy, decided to add the Dorval facility. Combined, the two facilities are expected to produce five million prepared meals annually.
“We are in the midst of a revolution in dietary habits with an increasing number of people who want to save on cooking time without sacrificing on the quality or the flavor of their food,” said Plourde, who is CEO of Nutrition Fit Plus. “We founded Nutrition Fit Plus to address this need and we have developed a unique expertise, allowing us to offer balanced meals, ready in 2 minutes, and home-delivered fresh across Quebec and Canada.”
A private financing round currently is underway as the company prepares to make significant investments in marketing, new product launches and recruitment. Additionally, executives are considering taking the company public with a stock market listing within the next 12 to 18 months.
“We want to become the Canadian leader in home-delivered prepared meals by 2022 and generate over $100 million in revenues within the next three years,” Plourde said.
"The home-delivered prepared meal model has recently been implemented with success in several countries around the world, and yet, no one is occupying this market in Canada,” he said. “We estimate that the value of this new market will surpass C$1 billion in Canada by 2025, and we are very well-positioned to increase our market share, as we are well ahead of the competition in Quebec.”
Nutrition Fit Plus was founded in 2013. The company delivers fresh prepared meals through a delivery network that extends across the provinces of Quebec and Ontario and includes nearly 100 pick-up locations. The company’s founders are evaluating the possibility of opening a facility in Western Canada to support the company’s expansion plans across Canada.