LONDON – Alliance Group NZ, a farming cooperative of 5,000 stakeholders based in New Zealand, signed a distribution agreement with Classic Fine Foods, an on-demand supplier of gourmet products.
“We are delighted to partner with Classic Fine Foods,” said Donna Smith, Alliance UK and Europe sales director. “With their strong position in the premium food market they are a trusted brand to deliver innovative and artisan products into fine dining establishments.”
Under the agreement, Classic Fine Foods will deliver Alliance’s Pure South range of lamb and venison products to high-end restaurants, hotels, department stores and gourmet food outlets throughout southern England and the Midlands. Classic Fine Foods is expanding its courier network to implement 48-hour delivery.
The Pure South product line features the recently launched Te Mana lamb, a 21-day aged, free-range and grass-fed premium lamb product. Emma Scott Aiton, sales director at Classic Fine Foods, said “We look forward to an exciting future working alongside a world-class red meat supplier such as Pure South and Alliance. Together we are building a partnership that chefs can rely on for top quality, specialist knowledge and flexibility. We have no doubt that we will have sensational results together.”