CALGARY, ALBERTA — Canadian retail co-operative Calgary Co-op announced its commitment to sustainable beef production with the launch of its new brand, Only Alberta Black Angus Beef. The brand will feature the Canadian Roundtable for Sustainable Beef (CRSB) Certified Mass Balance Beef Sustainability logo.
The Only Alberta Beef brand originally launched in 2018 and is transitioning into Only Alberta Black Angus Beef to emphasize sustainability efforts, the company said.
“This move to Only Alberta Black Angus Beef featuring the CRSB Certified mark reiterates our commitment to our community,” said Ken Keelor, Calgary Co-op chief executive officer. “Not only are we providing the highest quality, locally produced beef to our members, but we are also supporting initiatives of our local cattle ranchers while helping to preserve our fragile ecosystem at the same time.”
Calgary Co-op partnered with JBS Canada, which is a CRSB Certified operation, to source the beef for its new brand.
“We are pleased to partner with local ranchers to support sustainable beef production in Canada,” said David Colwell, president of JBS Canada. “Our aim is always to responsibly meet the needs of today, while improving the ability of future generations to do the same. We are extremely pleased to partner with Calgary Co-op to make this industry leading program possible.”