DENVER – Smashburger announced the appointment of Glenn M. Moon as director of franchise sales. Moon joins the franchise sales team, under the direction of Gregg Koffler, senior vice president of franchising, to support the growing brand of fast-casual restaurants.

There are currently over 371 corporate and franchise Smashburger restaurants operating in 34 states and seven countries.

Glenn Moon, director of franchise sales, Smashburger

“Smashburger is an exciting brand that has global brand recognition and appeals to a very expansive audience. The ownership, leadership and offering all align with my personal values, which was extremely attractive to me as I made my decision to join the team,” Moon says. “I am looking forward to working with this team to help identify, cultivate and manage new franchise opportunities during this brand’s rapid growth phase.”

Moon comes to Smashburger after almost 12 years of working at Choice International, where he worked to grow hotel brands such as Sleep Inn, Cambria Hotels & Suites and The Ascend Collection in the Western United States.

“Glenn’s many accomplishments in a variety of franchise and real estate ventures will help Smashburger continue to grow and thrive,” Koffler said. “Glenn’s decade long experience building solid client relationships and constructing strategic sales and development insights make him a valuable addition to our growing team.”

Moon holds a Bachelor of Science from Northern Arizona Univ.