DENVER – Smashburger has named Gregg Koffler senior vice president of franchise sales & administration, effective immediately. Koffler was previously overseeing franchise sales for Corner Bakery Café.
“Gregg has extensive experience in franchise sales and is particularly good at providing insights and analytical information to his teams to help grow the business,” said Mike Nolan, Smashburger’s president and CEO. “We’re confident he will be an integral member of Smashburger’s growth and development, and will be instrumental for the brand to continue to partner with experienced franchise operators and expand in new markets across the United States and around the world.”
Koffler will oversee the franchise sales teams and will work to continue the franchise growth of the Smashburger brand worldwide.
During his tenure at Corner Bakery Cafe, Koffler was in charge of expanding the brand internationally. Before that position, he worked in a franchise sales leadership role at Wyndham Worldwide Corp.
“The Smashburger brand is at a pivotal point in its growth cycle and I’m honored to be a part of the team to help continue to facilitate its expansion around the world,” Koffler said. “Smashburger has clearly proven itself as a leader in the better burger category, and I look forward to utilizing my skills and expertise on the franchising side of the business to continue Smashburger’s incredible growth journey.”
There are currently over 365 Smashburger restaurants across the globe. The company’s goal is to increase the number of franchise units by 20 to 25 percent in 2016. In 2015, the company sold more than 187 franchise units.