The company launches its first product for retail, putting its Naked Truth brand in Sam’s Club stores.
Within weeks of announcing the launch of its first retail-ready, sous vide, fully cooked premium chicken product at Sam’s Club, MEAT+POULTRY was invited back to Decatur, Alabama, to see how the Naked Truth line was developed as well as a farm-to-fork look at the production practices and processing technology behind the brand.
The Naked Truth stand-up, recloseable pouch holds six, 5-oz. individually wrapped breast fillets. The packaging provided Wayne Farms’ marketers plenty of real estate to highlight the product’s premium attributes, including: flame grilled, fully cooked sous vide as well as production claims, including: GAP step 2 certified, 100% vegetarian diet and farm raised.
Wayne Farms’ sous vide technology includes a Unitherm Aquaflow system. The three-tier, water-based cooking equipment spans 63-ft. long and is 17-ft. tall. “It’s like a giant submarine,” says Beau Batchelor, R&D manager.
Raw chicken breasts are fire-seared and grill-marked prior to packaging and cooking.
The uniformly shaped and grill-marked chicken breasts leave the Unitherm Tunnel of Fire before being vacuum packed for cooking.
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