NPPC, NCC and the Meat Institute criticize the Dietary Guidelines Advisory Committee’s recommendation to favor plant-based proteins over red meat.

Buck Wehrbein has 45 years of experience in the cattle feeding sector.

The National Cattlemen’s Beef Association congratulated Doug Burgum and Lee Zeldin on their new positions in the president’s cabinet.

Two Meat Institute staff members, among other industry names, were appointed.

The update was supported by the National Cattlemen’s Beef Association.

The law requires businesses register with FinCEN by Jan. 13, 2025.

The associations stated the need for meat in nutritional diets.

NCBA believes Brooke Rollins’ background could benefit the beef sector.

The campaign has been in full force for months.

The association said that recommendations were “out-of-touch, impractical and elitist.”