The new facility is slated to open in January 2012, allowing the branded beef company to provide its 12,300 partners better hands-on training opportunities, said Brent Eichar, senior vice president of operations for the brand. It will include a large, state-of-the-art kitchen and meat processing area where Certified Angus Beef LLC experts can work with licensed partners.
“Our new facility will allow us to work with our retail and foodservice partners and continue growing their success with our brand,” Eichar said. “We’ll be able to break down an entire side of beef to examine different muscles and their relationship to tenderness and palatability. We’ll also have the capability, right there onsite, to take those cuts and test them with different preparation methods.”
Center facilities will be designed to support programs like retail case merchandising, subprimal fabrication, creative menu planning and signature grind development, Eichar said. “It will ultimately allow us to provide interactive and innovative programs for the advancement of our partners, who continue to set the bar for premium beef.”