The revamp of the packaging is based on results of consumer research that identifies what shoppers look for when selecting corned beef in the meat case. Wording on the new packages are easier to read, the package is more eye-appealing and it keeps the focus on the product by featuring finished meal photography.
Reuben products are sold as eye of round, classic flat cut and point cut brisket.
“In addition to being a great consumer choice for St. Patrick’s Day, our Reuben corned beef products can be a revenue and margin generator 52 weeks of the year for retailers,” said Kent Harrison, vice president of marketing, Tyson Fresh Meats. “Our corned beef has the great flavor that customers love and the quality that retailers have come to expect from the ibp Trusted Excellence family of brands.”