The scope of the new edition goes beyond the US and Canada to include new information about federal government regulations in Mexico – in keeping with NAMP’s mission as a North American association.
NAMP partnered with the US Meat Export Federation on the project.
The new bilingual guide meets a growing need in the US among Hispanic users, NAMP relays. Forty-eight million Latinos now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy.
NAMP and USMEF will launch the new edition in Mexico at the Expo Carne trade show in Monterrey, Feb. 2-4.The book is endorsed by two major meat industry associations in Mexico: Consejo Mexicano de la Carne (CoMeCarne), and Asociacién Nacional de Establecimientos TIF, A.C. (ANTIF).
Orders may be placed through the NAMP Web site: www.namp.com. Urner Barry is handling all fulfillment, marketing and sales. Copies also may be ordered at its toll-free sales line +1 800.932.0617 and by e-mail at email@example.com.
For volume purchases, covers may be customized with company names and logos. NAMP members receive a members-only 35% discount.
This new edition – the book’s seventh - is endorsed by 22 industry and foodservice associations in the U.S., Canada and Mexico.
This edition is also completely applicable to the Canadian meat trade and includes Canadian grading standards, terminology and cut descriptions, as well as updated language to reflect current CFIA and industry standards.