Burger King Restaurants of Canada, Inc. has committed to only advertise Kids Meals to children under 12 that meet stringent nutrition criteria, as part of its pledge.
"The Burger King brand's ‘Have It Your Way’ promise allows our guests to customize their meals to meet their personal nutritional needs," said Raj Varman, general manager for Burger King Restaurants of Canada Inc. "Our commitment to reducing sodium in our advertised Kids Meals is yet another example of our commitment to providing our guests with even more choices."
According to B.K. Canada, Canada's advertised B.K. Kids Menu offers a selection of nutritionally-balanced meals including: hamburger, chicken tenders and Kraft Dinner Macaroni & Cheese meals.
In addition to limiting sodium, the company said it has stringent nutrition guidelines for advertised B.K. Kids Meals that consist of no more than 560 calories, less than 30% of the calories from fat, less than 10% of calories from saturated fat, no added trans fat and no more than 10% of calories from added sugars.
"Proactively reducing sodium in children's menu items further supports Burger King Restaurants of Canada Inc.'s ongoing commitment to promote healthier dietary and lifestyle choices for kids," said Linda Nagel, president and chief executive officer of Advertising Standards Canada, which administers the Canadian Children's Food and Beverage Advertising Initiative. "Corporate actions from Children's Advertising Initiative Partners, such as these by Burger King restaurants, are positively changing the children's advertising landscape in Canada."
The sodium reduction plan supports the B.K. Positive Steps corporate responsibility program, and is based on recommendations from Burger King Corp.'s (B.K.C.) multi-disciplinary Sodium Taskforce. Throughout Canada, B.K.C. has recently reduced sodium in Chicken Tenders by 20% and in sliced ham by 10%. In addition, its Whopper and hamburger beef patties are made with 100% beef and contain no added salt.
Burger King restaurants throughout Canada offer more than 250 Burger King meal combinations that are 650 calories or less, which is approximately one-third of a 2,000 calorie diet. All Canadian B.K. restaurants use zero-trans fat cooking oils. An updated nutritional guide can be viewed at www.burgerking.ca and is available at all restaurants.