SPRINGDALE, ARK. — Tyson Foods’ fresh meats division announced it is rolling out new flow wrap packaging for its case-ready ground beef products.

The innovative packaging solution uses less plastic than conventional packaging and requires no trays for retail-focused products. Flow wrap requires approximately 50% less energy to produce and keeps products fresh three times longer, according to the company.

“We’re pleased to offer a straightforward and immediate way for retailers to meet the demands of the environmentally conscious consumer while also doing our part to minimize plastic waste,” said Rikki Ingram, director of fresh meats marketing for Tyson. “A recent consumer tracking survey showed consumers are willing to pay 20% more for more sustainably produced fresh meat products. New packaging, like flow wrap, is one way suppliers can help retailers meet consumer demand.”

Flow wrap provides an air-tight sealing to help maintain color and freshness. It works against leaks and drips while providing clear packaging for product visibility. Tyson added that the packages are easy to open with convenient tear edges for the consumer’s benefit.

Tyson is first testing the packaging on its ground beef products at its plant in Council Bluffs, Iowa, and will later consider expanding it to other case-ready products.