BOSTON — Verde Farms announced a brand relaunch to emphasize its commitment to regenerative agriculture after becoming Land to Market verified. The first look at Verde’s rebranding will take place at the 2023 Annual Meat Conference in Dallas from March 6-8.

“Since our inception in 2005, Verde has always been committed to sustainability, transparency and animal welfare,” said Dana Ehrlich, chief executive officer and co-founder of Verde Farms. “We believe this new look and feel better communicates our dedication to these values. After months of extensive consumer research, we’re excited to showcase this new branding that better highlights our core beliefs.”

The new brand and packaging was designed to reflect the high-quality, organic, grass-fed, hormone- and antibiotic-free values of the company, while also making it easy for consumers to identify and find Verde’s beef products.

“Our new packaging will hit shelves in late spring, just in time for the grilling season,” Ehrlich said. “Consumers can also purchase nationwide with our long-term partner, Amazon Fresh, and have it on their doorstep in no time.”

Verde offers a full line of grinds and steaks. Its products are processed in-house at a USDA Organic and Level 2 SQF-certified processing facility, which is located in Pedricktown, NJ.

Verde Farms’ Land to Market verification reflects the processors’ regenerative sourcing. Land to Market works with over 80 brands around the world to support regenerating grasslands.

“Not all beef is the same when it comes to environmental impact,” said Felipe Urioste, global network coordinator for Land to Market. “Verde is bringing visibility into why improving land health is critical, signaling to the meat industry and consumers, to think about where meat products, like beef, come from and what impact it has on the planet. This is a big cue to other leading meat companies that they can do business differently, knowing that livestock can be a part of the climate solution.”