WASHINGTON – The US Meat Export Federation (USMEF) highlighted its recent mobile education and promotions happening in Mexico.
The association developed a mobile kitchen and grill academy that shared educational activities with importers and their customers onsite to show communities uses for US beef and pork.
Recently, USMEF said it would expand the program into targeted regions of Central America.
“We partner with importers in developing these workshops so we can provide the information their customers need and share new ideas with them about grilling and cooking techniques for high-quality cuts of US red meat,” said Gerardo Rodriguez, USMEF regional director for Mexico, Central America and Dominican Republic.
During the demonstration, people will learn about meat qualities for US red meat including grain-feeding, grading and food safety.
Funding for the workshops comes from USDA’s Agricultural Trade Promotion Program, the National Pork Board, the Beef Checkoff Program and the corn and soybean checkoff programs.
Many of the alternative cuts and variety meats that USMEF promotes during these workshops are demonstrated on the grill and through varied cooking methods such as Crockpots and Instant Pots.
“To further support what we demonstrate to importers and their customers through the Academy, we are able to use the mobile kitchens and grills in local consumer-facing events such as cooking demonstrations, promotions and contests for targeted cuts,” Rodriguez added. “The outdoor events we conduct with these mobile kitchens are perfect for social media promotion and we are reaching more consumers than ever.”