ATLANTA – Arby’s announced the launch of a spicy hot version of its smoked brisket or crispy chicken sandwich, available from Jan. 10 to Feb. 6. Arby’s is promoting its new Diablo Dare sandwich by pairing it with a free vanilla shake to temper the heat from toppings that include ghost pepper jack cheese, hot seasoning, roasted jalapeños and Diablo barbecue sauce served on a red chipotle bun.

 “This is not a sandwich for the faint of heart,” said Patrick Schwing, chief marketing officer. “Everyone in QSR says they have a spicy option, but our research tells us that consumers are disappointed by fast- food claims of spicy. We took that as a challenge by making sure all different types of spicy – the hot, the numbing, and the lingering are combined to make the Diablo Dare a true test of how much heat you can handle.”

Arby’s limited time offer on the new sandwich is available at participating locations for $5.99, which includes the vanilla shake.

“We Diablo Dare you to try this new sandwich,” Schwing said.