COLORADO SPRINGS, COLO. – The Global Roundtable for Sustainable Beef (GRSB) has announced its 2022 executive committee. It includes industry leaders and some of the largest stakeholders from the beef supply chain.

The six-member 2022 Executive Committee includes:

  • President: Ian McConnel, director of sustainability for Tyson Foods International Business Unit
  • Vice president: Bob Lowe, rancher, Tri-L Ranch and president of the Canadian Cattlemen’s Association
  • Secretary-treasurer: Justin Sherrard, global strategist for animal protein in Rabobank’s Food &       Agribusiness Research group
  • Member at large: Jeannette Ferran Astorga, executive vice president, Corporate Affairs, Communications and Sustainability, and chief sustainability officer, Zoetis
  • Member at large: Lucas McKelvie, McDonald’s Global Sustainable Sourcing & Resiliency team
  • Immediate past-president: Bob McCan, cattle operations and recreational hunting and wildlife operations, McFaddin Enterprises

GSRB began working to advance sustainable beef in 2012. The organization elects leaders from a membership that represents the entire food supply chain, including beef producers and producer organizations, allied services and industries, processors, retail, civil societies, and others. The leaders carry out the mission around the world through science and multi-stakeholder engagement.

In June 2021, GRSB announced its sustainability goals to reduce the net global warming impact of beef 30% by 2030, ensuring the beef value chain is a net positive contributor to nature by 2030, as well as increasing the adoption of animal health and welfare best practices so cattle are provided with an environment in which they can thrive.

Over 500 companies and producer organizations engage in the work of GRSB and its members through its global and 12 regional roundtables. Regionally focused beef sustainability roundtables and initiatives include Argentina, Australia, Bolivia, Brazil, Canada, Colombia, Europe, Mexico, New Zealand, Paraguay, Southern Africa, the United States, and others across the globe.

The new committee came into effect on Jan. 1. For more information about GRSB visit