CHICAGO – Crescent Foods, a company that focuses on halal hand-cut meat and poultry, announced that its whole turkey products will be sold in major retailers leading up to Thanksgiving.
Costco will carry four individually wrapped turkeys per case, with Walmart and Kroger stores offering single whole turkeys in fresh and frozen meat cases. The size of the turkeys range from 10 to 15 lbs. Crescent Foods said a number of regional, independent, and online retailers will also sell halal turkey items.
“The demand for halal hand-cut turkey is here to stay and it’s growing stronger each year,” said Huthyfah Abed, executive national sales director for Crescent Foods. “We are able to bring everything together with our offerings: the household name of Crescent Foods, the experience and integrity of our farm partner, and premium attributes like a vegetarian-fed diet and no-antibiotics-ever, all on a national scale.”
Abed added that Crescent has a market advantage it wants to share with retail partners as Muslim-Americans celebrate Thanksgiving with halal turkey.
The company revealed some survey data from 11,000 consumers, of which 96% of respondents self-identified as Muslim-American. The survey said that nearly 99% celebrate Thanksgiving at home, or at the home of a relative. Crescent also found that 62% celebrate with close family members, and more than half celebrate with at least five, and up to 12, people.
“Our survey results demonstrate that Muslim-Americans, just like all Americans, enjoy celebrating Thanksgiving with their families, most often with halal turkey,” Abed said. “Our retail partners are embracing this opportunity to serve an ever-growing, diverse population. When it comes down to it, as Americans, we have a lot more in common than we think we do, especially when it comes to honoring our family and relationships as we share Thanksgiving meals together.”