OAKLAND, CALIF. - Belcampo Farms, a premium meat purveyor, recently announced that it will end e-commerce, retail and restaurant operations.

The decision by Belcampo comes after a former butcher posted a series of videos in May that accused the meat company of mislabeling meats and deceiving customers. Evan Reiner claimed in his viral videos that some of the meats at the Santa Monica, Calif., location came from Australian and Tasmanian meat companies and not from Belcampo’s farm.

“We want to thank you for supporting our company,” Belcampo said in a statement posted on its website. “You inspired us to create products that were delicious and reflected a care for our global environment. We are grateful that you joined us on this journey. Prices are marked down significantly, and all sales are final.”

In a statement to MEAT+POULTRY, Garry Embleton, chief executive officer of Belcampo, explained the next steps for the business.

“While we are ending e-commerce, retail and restaurant operations, the company is exploring a range of options to provide consumers with non-branded products through new distribution channels,” Embleton said. “The company’s supply chain, farm and processing facility are both best in class and we hope that there are opportunities to collaborate with companies eager to provide consumers with meat products that meet those high standards.”

Embleton also said that the company would support retail and e-commerce employees throughout the transition.

Belcampo still has a vertically integrated supply chain that raised, slaughtered and processed livestock on 25,000 acres of its own US Department of Agriculture Certified Organic farms and inspected facilities in California. At its former retail locations, Belcampo had consumer packaged goods that include premium beef, poultry, lamb, bone broths, eggs and snacks.

Belcampo deleted its social media accounts earlier this week.