MISSISSAUGA, ONTARIO – Chris “Slim Duck” Boucher, a Canadian professional basketball player for the NBA’s Toronto Raptors, is a brand ambassador for Slim Jim meat snacks. The endorsement partnership will feature Boucher in advertising materials, including social media and in-store displays at retailers across Canada.
Conagra said the partnership with Boucher brings an opportunity for further accelerated growth in Conagra's snacks portfolio. The company plans to capitalize on consumer demand within its recognizable snack line-up, with a particular focus on protein-based products.
“When we learned Chris’ love of Slim Jim, we couldn't wait to work with him,” said Andrea Stodart, marketing director for snacks at Conagra Brands. “With the snacking industry continuously growing, we saw this opportunity as a game changer. We are so excited to partner with one of the greatest athletes in Canada and to reach the next generation of fans — fans of snacking and fans of the sport.”
Boucher was born in St. Lucia and raised in Montreal, Quebec.
“Slim Jim has been one of my favorite snacks for as long as I can remember, so it's really exciting to have an opportunity to partner with the brand,” Boucher said. “I always have Slim Jim on hand, whether it’s at home or at practice, so I’m thrilled to work with them and bring the brand closer to my fans in Canada.”