MILFORD, CONN. – On July 6, Subway restaurants announced historical changes and improvements to almost every core item on its menu, as well as digital upgrades to elevate guests’ experiences. The “Eat Fresh Refresh” menu makeover will begin July 13, after participating restaurants close for one day for a “Refresh break” and prepare to roll out a million sub sandwich promotion to encourage people to come see and taste the changes that will take place.
The 20-plus menu updates include 11 new and improved ingredients, six new or returning sandwiches, and four revamped signature sandwiches. Subway worked with a panel of bakers over two years to develop bread recipes and baking methods for two new fresh-baked breads, Artisan Italian and Hearty Multigrain, as part of the changes.
On July 12, over 10,000 Subway restaurants across the country will close at 6 p.m. local time to allow for employees to prepare for the Eat Fresh Refresh launch. Upon opening the next day, Subway will give away up to a million free subs from 10 a.m. to noon local time. Customers at any participating Subway restaurant can request a free six-inch, new Turkey Cali Fresh sub.
“Subway has been serving freshly made, customizable and better-for-you sandwiches for more than 50 years, and we wanted to give our guests more new and improved flavors,” said Trevor Haynes, president, North America at Subway. “Our new culinary team is delivering monumental updates to the entire core menu. The Eat Fresh Refresh makes Subway better than ever with freshly made, craveable and delicious sandwiches to excite new and returning guests.”
As part of the Eat Fresh Refresh, Subway will also enhance digital ordering with a simpler and more intuitive experience on the Subway app and subway.com and through third-party delivery partners. The updated Subway app features a new dashboard, improved ordering flow and insight into out-of-stock. Customers will also be able to place orders for delivery nationwide. These enhancements provide the same customized and consistent experience found in Subway restaurants, the company said. Customers visiting Subway in-person will find restaurant design refinements and remodels along with sandwich artists ready to serve the new menu and offer an improved dining experience.