SPRINGDALE, ARK. – Tyson Foods Inc.’s Aidells brand of sausages and meatballs has grown to include beef and pork with the addition of chef-inspired smoked beef sausage and pork and beef meatballs. The company announced the launch of Cotija Cheese & Fire-Roasted Poblano Smoked Beef Sausage Links and Fire-Roasted Tomato & Romano Cheese Meatballs to round out the brand's portfolio of chicken-based ground and formed products.
“Aidells has always embraced the unexpected, and we’re continuing to deliver on that promise with two new delicious protein offerings inspired by artisanal flavors that are sure to spice up any dining occasion,” said Jeremy Kross, brand manager, Aidells brand. “Whether you enjoy them on the grill, or as part of your favorite weeknight dish, both varieties allow you to have delicious meals that elevate beyond the ordinary.”
The Cotija Cheese & Fire-Roasted Poblano Smoked Beef Sausage Links are smoked beef sausages that combine the flavors of cotija cheese and fire-roasted poblano. Each serving contains 10 grams of high-quality protein.
Fire-Roasted Tomato & Romano Cheese Meatballs are an Italian-inspired combination of ground beef and pork, cheese, and bold spices, according to the brand.
According to Aidells, the premium smoked sausage category has grown 28% over the past year as consumers seek out recipe inspiration. And 63% of consumers prefer meatballs that are made from beef or a beef and pork blend but don't have the time to make them from scratch at home. Both varieties are fully cooked and can be found in the refrigerated aisles of major grocery stores.