NEW YORK — LiveKindly Collective, a collection of heritage and startup plant-based brands, closed a $335 million funding round led by The Rise Fund. Existing investors Rabo Corporate Investments and S2G Ventures also participated in the round.
The $335 million round includes $135 million converted from a prior round and brings the total funds raised by LiveKindly Collective in its first year to $535 million.
“Our mission is to make plant-based living the new norm, creating a healthier, more sustainable global food system through our international portfolio that meets local tastes,” said David Knopf, chief financial officer of LiveKindly Collective. “With the close of this funding round, we are ideally positioned to rapidly scale our model and lead the global consumer shift toward healthy, delicious and sustainable plant-based alternatives.”
The company will use the funds to accelerate its expansion into growth geographies, including the United States and China, and fuel its acquisitions, key partnerships and investments in plant-based innovation.
“We are building a global pureplay in plant-based alternatives — which we believe is the future of food,” said Roger Lienhard, founder and executive chairman of Blue Horizon Group and founder of LiveKindly Collective. “In just one year, we have raised a significant amount of capital, which testifies to the urgency of our mission and the enormous investment opportunity it represents. We believe the momentum behind plant-based living will continue to grow in both the private and public markets.”
LiveKindly Collective formed in March 2020 when Foods United, a subsidiary of Switzerland-based Blue Horizon, acquired LiveKindly Media, a plant-based consumer platform. Its portfolio of brands includes Oumph!, The Fry Family Food Co., LikeMeat and No Meat.