Kellogg Co., who partnered with Wendy’s Co. on the Pringles Baconator potato crisps in 2020, will now launch the product in Canada that is inspired by the hamburger chain’s signature sandwich.
The limited-edition item features hints of beef, American cheese, applewood smoked bacon, ketchup and mayonnaise.
"Wendy's is known for serving up great tasting, high quality food every day, all over the world. So, in true Pringles fashion, we wanted to capture the fresh beef, cheese and bacon flavors of a Wendy's Baconator, all in one chip," said Christine Jakovcic, vice president marketing & nutrition, Kellogg Canada Inc. "This was an extremely ambitious endeavor, especially when you consider the bar was set high after a successful U.S. launch last summer. And I'm thrilled to report, the Pringles flavor team did it again by bringing this exclusive taste experience to Canada!"
Kellogg said that some people who bought the chips in June 2020 even put the Baconator chips on top of a Wendy’s Baconator.
Liz Geraghty, Wendy's chief marketing officer, added, "The Wendy's Baconator is so iconic and unique, I originally wondered if the Pringles team had bitten off more than they could chew. But I have to say, I'm very impressed. I think our legion of Canadian fans and Baconator lovers will be just as amazed as I was by how well these Pringles replicate the real thing. It's bold. And it's delicious."